Marketing Plan For A Restaurant Essay - 2738 Words

Every business required a marketing plan to be able to grow and success. Basically, marketing plan helps us to target the customers, reach them and keep your clients to repeatedly buy from you. My marketing plan report will be talking my analysis about one of the first molecular gastronomy fine dining restaurant which serves Indonesian food as their signature dishes named Namaaz Dining. I will be talking about their mission, how unique and the competitive advantages they are compare to the other fine dining restaurants. I also will be applying the marketing theory that I have learn by giving them a new idea how to promote the restaurant so that people more aware of their existence. Mission Statement Namaaz Dining has a mission of what you see isn’t what you get that make it an unique concept of this first molecular gastronomy fine dining restaurant in Indonesia is unique and different from the other fine dining restaurants. They have the idea of serving their customers with the different look with the actual name of the menu. They love to surprise their customer and blow the customer’s mind. (AXEINDONESIA, 2015) The chefs are so passionate and creative of what they are doing. They love to surprise their customer of what they are serving them especially Chef Adrian Ishak. He uses scientific technique and very playful in creating our traditional dishes into something extraordinary. That is why in their website homepage as shown below says It’s fun dining instead of fineShow MoreRelatedMarketing Plan For A Restaurant1900 Words   |  8 PagesIn this assignment I will discuss Lila restaurant. The company provides products of homemade coffees and snacks for the local communities and is located in Coburg Victoria. Its marketing plan is listed as the following: †¢ Build up positive and healthy business images: to keep and maintain the business images as the market leader and top business performer; †¢ Maintain the communication channel among the business stakeholders: ensure the business information flow smoothly among the stakeholders; †¢Read MoreMarketing Plan of a Indian Restaurant2998 Words   |  12 PagesMarketing plan for Clifton Restaurant, Brick lane, Year 2011 Source: www.cliftonbricklane.com Marketing plan for Clifton Restaurant, Brick lane, Year 2011 Introduction: Clifton Restaurant, Brick lane is at the gateway to Bangla town in London and a branch of Clifton group, where using traditional recipes, cooked fresh and original spices. This contemporary specious restaurant has 200 seating environment, it offers an extensive range of high quality dishes prepared with unique recipes as wellRead MoreMarketing Plan - Sushi Restaurant2886 Words   |  12 PagesMarketing Plan for Masamoto Sushi Asian Grill Situation Analysis Company Analysis Masamoto Sushi Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamotos offer dishes from multiple Asian styles includingRead MoreMarketing Plan For The Hamoudis Restaurant2738 Words   |  11 PagesIntroduction 2.1 Purpose of the plan The purpose of this assessment is to create a promotion marketing plan for the Hamoudis Restaurant. Firstly, to assess the current marketing situation of the Restaurant and what possible needs and gaps it might have. With the basic information of the situation a marketing plan can be formed. The aim is also for the new marketing plan is realistic and applicable so that the restaurant can use it in their marketing. Currently the restaurant has no website and relies onRead MoreMarketing Plan For Italian Flower Restaurant2837 Words   |  12 Pages Marketing plan Italian flower restaurant I m going to write about Italian flower restaurant s marketing plan, it is very closely to the financial and business plan. This plan outlines a strategy and success is a comprehensible, actionable tools that will enable The Italian flower restaurant to apply marketing activities to give a profitable return of the investment. This plan is designed to tools the business plan, but is also a handled to the for company stuff members to get a handleRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pagescompany‘s share of the fast food market. Subway s marketing program addresses health, fresh, custom-made sandwichesexpectations of consumers through a number of approache sThe Subway concept of servingfresh made sandwiches on fresh baked bread, made right in front of customers, the waythey like it has proven to be a winning marketing strategy in Europe. Their customershave really respond to the high level of service that Subway restaurants are famous for.They have also become popular with healthRead MoreMarketing Plan For Top Take Away Restaurant1716 Words   |  7 PagesIdentify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Introduction: The company that I have initiated for my business has named as TOP Take Away Restaurant. The restaurant located in Chadstone Shopping Centre. It is the very strategic and overwhelming location the Chadstone Shopping Centre has been newly renovated with wide range of facilities. Also, it is the biggest shopping hub in Southern Hemisphere. Therefore, I have chosen this locationRead MoreMarketing Plan For A Fast Food Restaurant1266 Words   |  6 Pagesis very obvious in this industry as it is a very saturated market with a lot of fast food restaurant operating in towns. Chipotle may also lose their sales to McDonalds or Wendy’s who offer tastier food with more choices. Teenagers might prefer something that is more delicious even though it is less healthy and this goes against Chipotle’s vision to provide nutritious food. Their effort in opening restaurant internationally is one of the biggest threats due to low customer familiarity with the brandRead MoreEssay about Example Restaurant Concept/Marketing Plan3960 Words   |  16 PagesX Concept: A Mediterranean Restaurant Concept Prepared for Professor of Restaurant Management HMT 410 DeVry University – Online Prepared by Student: Prepared on xx xx xxxx TABLE OF CONTENTS Introduction Concept Development Site Selection Market Analysis Competition Analysis Financial Analysis License amp; Approvals Design, Furnishings amp; Equipment Menu Development Employment of Key Personnel Selection amp; Training of KeyRead MoreKotler and Armstrong: Marketing Plan for Grill Kabob Restaurant Product1191 Words   |  5 Pages Marketing Plan Positioning Position involves, designing the product(s) offered by a company to have an elaborate placement in the mind of the target market (Kotler Armstrong, 2009). To introduce Grill Kobob restaurant product, the approaches Kotler and Armstrong describe as positioning strategy will be put into consideration. These are product, character or customer benefit, quality and price, product use or application, product user, class of product, culture symbol and competitors.

The Civil War Essay - 1764 Words

The Civil War The Civil War is a war that was fought in the United States from 1861 to 1865. The war was between the Union consisting of 23 free states and the Confederate comprising of 11 southern states, and 5 border states. The motive behind the Civil War was the concern over the institution of slavery within the eleven Southern states and the steps to expand slavery into the western states. The south infrastructure was based on the production of cotton as its staple for economic development. The picking of cotton by the slaves was the main labor force in the south. The Northern states desired social change with all races living collectively. The Article of Confederation gave slave owners the right to return runaway slaves that sought freedom in a free state called the Fugitive Slave Act of 1850. Some Northern States wanted to negate the federal law as unconstitutional and create a law as it pertains to its state, further inciting tension amongst the states. Several Southern states succeeded from the Union over Lincolns Abolitionist views over freeing slaves. By the end of 1861, nearly a million arm soldiers confronted each other from Virginia to Missouri. The skirmishes escalated in 1862 with battles in Shiloh in Tennessee, Antietam in Maryland. The battles became more intense with the battles of Gettysburg in Pennsylvania, the Battle of Vicksburg in Mississippi, By 1864 the Union army and its CommandingShow MoreRelatedThe War Of The Civil War921 Words   |  4 PagesThere are no doubts that acts of war can have a negative impact on the individuals involved. There are countless stories of the soldiers’ experiences in the war, and how it affected their lives, families, and attitudes. However, there is a large demographic that is hardly accounted for: children, specifically during the Civil War era. Understanding the children that lived in the time of the Civil War is important because it affected their future careers, shaped their attitudes towards race, and affectedRead MoreCivil War And A Revolution1196 Words   |  5 Pagesthat a civil war is going on there. On the other hand, others argue that it is a revolution against oppression that has been brutally responded to. Evaluating the situation in Syria requires solid understanding of specific terms of a civil war and a revolution. Also, is there a general consensus on what a civil w ar or a revolution is? Can the situation in Syria simply be classified into one of these two? The first important thing to know is that there is no single definition of a civil war that historiansRead MoreThe War Of The Civil War964 Words   |  4 Pageswasn’t one sole cause of the Civil War but there were many events that took the country to war and put brother against brother and states against states. Abraham Lincoln wanted to preserve the union and that could only be attained by civil war. Slavery which was an underlying cause for the war played its role in the division that divided the North against the South. Ultimately the preservation of the union, slavery and the consequences and conflicts leading to the Civil War all rested on President Lincoln’sRead MoreThe War Of The Civil War1522 Words   |  7 PagesCosts The war produced about 1,030,000 casualties, including about 620,000 soldier deaths—two-thirds by disease, and 50,000 civilians. The war accounted for roughly as many American deaths as all American deaths in other U.S. wars combined. Based on 1860 census figures, 8% of all white males aged 13 to 43 died in the war, including 6% in the North and 18% in the South. Union army dead, amounting to 15% of the over two million who served, was broken down as follows: Notably, their mortality rateRead MoreThe War Of The Civil War1540 Words   |  7 PagesOver the course of the Civil War, approximately three million men (and a handful of women disguised as men) served in the armed forces. By comparison, before the war, the U.S. Army consisted of only about 16,000 soldiers. The mobilization that took place over the four years of the war touched almost every extended family North and South and affected the far reaches of the country that had split in two. By war’s end, approximately 620,000 men had died, an estimate that is currently undergoing scrutinyRead MoreThe War Of The Civil War777 Words   |  4 PagesThe widespread violence that turned into the Civil War began with the election of 1860. Abraham Lincoln won the election of 1860 without a single vote from the states below the Ohio River. South Carolina was the first state to respond to Li ncoln’s election. On December 20, 1680, South Carolina seceded from the Union. South Carolina was the first of the â€Å"Original Seven† who seceded from the Union, including Mississippi, Florida, Alabama, Georgia, Louisiana, and Texas. This became known as â€Å"secessionRead MoreThe War Of The Civil War1039 Words   |  5 PagesThe civil war is by far the bloodiest war in American history. In the four deadly years of war, over six-hundred thousand Americans were killed. Many disputes that led to the civil war. These conflicts started under President James Buchanan who was a Democrat elected in the election of 1856. The issue of slavery, states’ rights, the abolitionist movement, the Southern secession, the raid on Harper’s Ferry, the election of Abraham Lincoln all contributed to the start of the civil war. The civil warRead MoreThe War Of The Civil War1284 Words   |  6 PagesEnglish 30 January 2015 The Civil War There are many facts most people generally do not know about the Civil War, so much research is needed to improve one’s knowledge about the Civil War. Authors such as: Robert G. Lambert, Rustle B. Olwell, and Kay A. Chick were all helpful in this research. Many people think that everyone on the Union side of the war believed that blacks should be equal to whites. Most people also think that everyone on the Confederate side of the war believed in slavery. SomeRead MoreThe War Of The Civil War Essay1444 Words   |  6 PagesThe story of this outlaw originated during the Civil War years, April 12,1861-May 9, 1865. The War were the rich sat and watched, while the poor died. A War that wanted to keep black people as slaves permanently by the South (Confederates). Newton Knight quickly grew unhappy with the situation that the people of Jones County, where he was originally from were in. He also did not approved of slavery at all. Newt was the Outlaw who freed Jones County s people, whites and blacks alike when they mostRead MoreThe War Of The Civil War1723 Words   |  7 PagesThe Civil War is by far the bloodiest war in American history. In the four deadly years of war, over six-hundred thousand Americans were killed. Many disputes that led to the civil war. These conflicts started even before the presidency of James Buchanan, who was a Democrat elected in the election of 1856. The issue of slavery, states’ rights, the abolitionist movement, the Southern secession, the raid on Harper’s Ferry, the election of Abraham Lincoln all contributed to the start of the Civil War

Career Development Free Essays

The relationship between early career success and participating in an undergraduate field internship extends earlier research on the effects of formal marketing education on career success. Career focus includes the recognition of the personal valued, work-related outcomes and the vocational abilities and interests are important to attain work satisfaction. (Taylor, 1992) Interns benefit from developing career aspirations and self-concept. We will write a custom essay sample on Career Development or any similar topic only for you Order Now (Madoch, 1980) Undergraduates who have completed their internship program have a greater sense of responsibility and career development. (Borzak, 1979); (Williams, 1990); (Eyler, 1992).Internship helps to decide career choice and future job satisfaction. (Taylor, 1992) A survey of intern and non-intern business of a north eastern US public university indicated significant early career advantages for undergraduate with internship experiences advantage included less time to obtain first position increase monitory compensation, and grater overall job satisfaction. In addition to the career benefits provided to the students. ( (gualt, redington, schlager, 2000) Compensation Compensated interns have more successful internships. Compensation is strongly recommended to make the experience realistic (Madoch, 1980) Offering compensation is a sign of support to interns. (Berger, 1992)Although compensation for an intern’s work can be a certain unit of academic credit, but the best way to pay is still monetary reward, and survey shows the interns who received payments evaluated their internships higher. (Bacow, 1993). ). Even if it is a minimum wage, compensation acts as a reminder that students are in the â€Å"real world† where they are supposed to think and feel like â€Å"employees /professionals†. The National Association of Colleges and Employers says interns who get paid are almost twice as likely as their unpaid counterparts to get a job offer when they graduate. (Herships, 2013) Paid internship may also create a more competitive applicant pool. (University, n.d.) Furthermore, by paying the interns, the sponsoring organization can demonstrate its commitment in making the internship meaningful. (Hamilton, 1992).And also Paid internships offer students a way to gain relevant knowledge and the skills required to succeed in a specific career field while making some money through an hourly wage, weekly salary, or stipend over the course of the internship. (LORETTO, 2018) The number of paid internships being offered by employers are increasing in the Universities across America. According to the employers it is due to the high amount of lawsuits regarding interns being used to performing menial chores (like taking out the trash) that have been filed over the past few years. Companies wants to protect their companies, therefore they try to are keep a watchful eye on these lawsuits. The companies think that paying their interns seems like the first step in doing the right thing and taking the responsibility to compensate someone (no matter how young and inexperienced) for tasks performed.so, the no of job offers has increased as well as the undergraduates have got the opportunity to do a paid internship. Paid internship helps to motivate the undergraduate interns. (LORETTO, 2018) Therefore, Compensation is positively associated with the successfulness of internship program.   Industry Exposure/Experiential Education There’s no substitute for hands-on experience. (LORETTO, 2018)An experiential education can be described as â€Å"all programs that are designed to expand the setting of learning experiences beyond the traditional school environment to occupational and community settings and these programs use planned experience to promote cooperation between traditional educational institutions and business, industry, labor, government and community groups to support learning†. (Miller) Experiential Learning is important for the interns. It is also a crucial factor to the successfulness of internship program. As for our research area we only try to finalize the Student perspective factors of successful internship program. We are going to check whether the above discovered student perspective factors are accurate and match with the student perspective of KDU Undergraduates.   Chapter Summary The above literature shows that most of the foreign researchers were concerned about this issue and they have done their studies regarding this issue in the global context. Success of the internship program depends upon the influences or factors which affected for the internship program. The competency and motivation of all parties involved are indispensable for a successful internship programs. As we mentioned above the identified three perspectives are Organizational Perspective, University Perspective and Student Perspective. According to our study area we discovered Skill Development, Self-confidence and Attitudes, Academic Preparedness and Evaluation, Career Development, Compensation and Industry Exposure as the Student Perspective factors from those previous researches. Those are essential to the undergraduates who have to participate in the internship program in the near future. Research methodology Introduction This Chapter provides an outline for the research methodology of this study to answer the research questions. This contents of the Research Design, Research Approach, Sampling Method, Data Collection Method and Data Analysis Method etc. Research Design, Approach and Method The purpose of this research is to explore the factors affected on successful internship program on student perspective of KDU. So this Experimental study is done based on Positivism. We developed a hypothesis based on the existing theory and designing the research strategy to test the hypothesis, therefore our study is according to the Deductive Approach. And also this study is a Cross-sectional Study. We collected numerical data that are analyzed using mathematically based methods, therefore our research method is Quantitative. Conceptual Framework According to the study, it is mainly considered that what factors affecting on successful internship program of Student Perspective. The following figure shows the conceptual framework of this study. Independent Variables Dependent Variable Source:- Developed by the Researchers For the success of an internship program they are the essential factors according to the student perspective that need to be developed by the Intern Undergraduates. In here, the dependent variable is Successful Internship program. There are five independent variables which affect for the successfulness of the internship program, namely Skill Development, Self-confidence and Attitudes, Academic Preparedness and Evaluation, Career Development, Compensation and Industry Exposure. Therefore, those factors are the positive influences affected for the successful internship program. Operationalization Source; Developed by the Researchers We selected the sample size as 80 Undergraduates from the population Simple random sampling technique was employed in the selecting the sample from the targeted population. We sent the structured questionnaires to the respondents as google forms using online social medias to access easily and filled out the questionnaires so that the true responses could be obtained. Data Collection Method To measure how those independent variable factors’ relationship with the dependent variable: successful internship program we collected adequate information by using Questionnaires as primary data. As Secondary data we collected by means of extensive literature study that includes textbooks, journal articles, internet based web searches and research data bases. Data analytical Tool. In order to transform information in to quality data and to check reliability of them, Completed questionnaires and answers used to inspect and editing. Then Data would be analyzed using analytical tools such as Excel, mean, median, skewness measures depending on the nature of the data set. And also we used IBM SPSS Software (Statistical Package for Social Sciences) to analyze the data. Descriptive statistics based on frequency tables, graphs and charts used to provide information. The Descriptive Statistics which have used in this study are based on tables frequency distribution, and graphical presentation with the respect to the information of the respondents. Conclusion This study is designed to be quantitative that collect data using Questionnaires as Primary data and textbooks, journal articles, internet based web searches and research data bases as secondary data This is an Experimental study which is based on positivism. And also it is in deductive approach. This study has done according to the correct guidelines in order to achieve the core purpose of this Research. How to cite Career Development, Papers